"Uhu-Uhu" thats the word which comes in mind whenever i think of this amazing Glycodin advertisement..The ad has been made very smartly by the advertising agency where the agency has kept the right proportion of humour in the ad with a clear and direct message.
The brief of the ad is very clear where the message of 'Instant relief from Cough' is made clear to the audience with a generous dose of humour kept to attract the viewers and which according to me..the agency definitely succeeded in attracting attention.
The brand image of Glycodin of giving instant relief from cough is very well sent to the audience with the tag line 'Khassi ki chutti' and is well expressed where the Baba instantly gets relief from the cough and is stopped from keeping "Uhu-Uhu" name of another child who is the son of the person whose name baba kept 'Uhu-Uhu' earlier because he was not given Glycodin..Funny but very smartly thought and executed.
This ad has got many awards in the past and which i guess they truely deserve.
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