HIV-AIDS has become a stigma in the society where the people affected by AIDS are discriminated at all levels.They are ignored and shunned by not only society but also by their own families.AIDS stigma and discrimation not only exists in India but all over the world.
And due to this,the people suffering from or people who also want to know something about this deadly disease hesistate to ask.And this reluctant behavior by people is taking this disease to become a epidemic where more and more people are becoming affecting by this because of little and no knowledge.
To combat this problem to some extent,the Heroes project star care came up with-Ask.com as a portal where people can ask their problems and get information about HIV AIDS.This ad with this message is humorously dealt.
The ad very creatively spreads the message of asking all the information about AIDS by with just an sms..
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