A click is all you need..

Today,the mobile phones have become a single device for performing various functions, thus eliminating the need for carrying different gadgets.Now our phones not just serve the purpose of calling,instead they can now be used as a music system or digital camera.


To add to this,hutch launched the live search facility where with just one click the hutch users can have access to enormous information of almost anything and everything.To show this,the ad which has been created by the advertising agency is totally successful in giving the intended message to the audiences.

The ad is mysterious in the beginning and as it ends its real meaning comes out.The person is shown searching the word Eskimo and the Eskimos come right in front of the person..Funny but very creative.

'Change' got a new definition

This is indeed yet another hilarious ad by camelin and it gave a new definition to the word 'Change'..

In India,the word 'change' is used for coins or smaller denominations..which is beautifully shown in this ad where the director of the company asks for change in the company and the super-intelligent employees of the worker take it as 'Change' and they literally start taking out change from their pockets..The word 'change-meaning loose coins' is so common with everyone that even the peon understands it and takes out change..

The pun that has been used by the advertising agency in the ad is really effective and and creates an impact..This ad won a lot of awards for this and no doubt they well deserve it.

Make a Correct choice with EDUCATION TIMES...

Choosing the correct choice for your future is a very important and indeed a very difficult task to do.Education is one of the most important component of life.Thus choosing the right place for education is soo very important for everyone...

To help in this,various newspapers are there which let us help in making the correct choice for it..To support this,the education times came up with this superb ad where a beautiful girl is being taught how to cut hairs by the person...the message of choosing the correct choice is shown with a creative concept..

Talking is Priceless...

Initially when the Telecom sector was open for private players..there was a time when there Incoming charges also.But as the competition grew in this sector when many private players came and joined the race of becoming the most cost effective network..Virgin who is a recent player came up with this scheme of 'Across Network'.. 

In this ad,Virgin talks about its scheme of low cost for calling not only to its own network but to all the other networks.Talking about the treatment of the ad..according to me,The virgin mobile always come up with creative and 'Hatke' ads..

This ad is also humorously dealt making it easy for the boys to talk to their girlfriends with different 'Networks'..thereby making talking priceless...

It is better to ask Than Distinguish...

HIV-AIDS has become a stigma in the society where the people affected by AIDS are discriminated at all levels.They are ignored and shunned by not only society but also by their own families.AIDS stigma and discrimation not only exists in India but all over the world.

And due to this,the people suffering from or people who also want to know something about this deadly disease hesistate to ask.And this reluctant behavior by people is taking this disease to become a epidemic where more and more people are becoming affecting by this because of little and no knowledge.

To combat this problem to some extent,the Heroes project star care came up with-Ask.com as a portal where people can ask their problems and get information about HIV AIDS.This ad with this message is humorously dealt.

The ad very creatively spreads the message of asking all the information about AIDS by with just an sms..

Who Says Nothing stays Forever...

Camelin Marker – Vermillion ad entertained me a lot from the first time I saw it to every now and then when I see it.It has won hell lot of awards, both in house and outside but more than that it for sure has helped the brand in its branding and sales…

                                

It opens with the information that in India, vermillion, bangles and a locket are signs of a married woman, and that when a woman loses her husband, she is stripped of these symbols. The husband applies vermillion to a wife’s forehead daily as it is supposed to be connected to his lifeline. 

Right from that opening note to the rudalis (professional mourners) who were waiting for the man to die to the man who dies and then comes back are awesome in their expressions. And then the flash back which says why and how the vermillion got fixed there and then the man’s dramatic come back.. 

The concept is so Indianised and the execution is brilliant... Everyone from the miserable deadpan expression, makes the start look like an award film but in the end one can’t help but laugh. A serious situation is turned around with such ease and the climax makes you laugh.

This ad is surely one of the best Indian Commercials and indirectly moves you away from the old adage which says Nothing stays forever...If You think still the same..use a Camelin marker.Its really Permanent!!!:-)

Khassi Ka Ilaaz,Glycodin ke Paas...

               

"Uhu-Uhu" thats the word which comes in mind whenever i think of this amazing Glycodin advertisement..The ad has been made very smartly by the advertising agency where the agency has kept the right proportion of humour in the ad with a clear and direct message.

The brief of the ad is very clear where the message of 'Instant relief from Cough' is made clear to the audience with a generous dose of humour kept to attract the viewers and which according to me..the agency definitely succeeded in attracting attention.

The brand image of Glycodin of giving instant relief from cough is very well sent to the audience with the tag line 'Khassi ki chutti' and is well expressed where the Baba instantly gets relief from the cough and is stopped from keeping "Uhu-Uhu" name of another child who is the son of the person whose name baba kept 'Uhu-Uhu' earlier because he was not given Glycodin..Funny but very smartly thought and executed.

This ad has got many awards in the past and which i guess they truely deserve.

Corruption-A way of life in India

Corruption-a word which is known and familiar with everyone.A word which needs no definition.It is global phenomenon and it is omnipresent.It has reached every walk of life.We are ranked 74th among 180 countries of the world on the worldwide Corruption Perceptions Index (CPI), prepared by independent international agency Transparency International.But i am afraid the conditions which are prevailing these days..We will soon become leaders in Corruption.

The country is stuck with scams. Everyday a new scam surfaces involving politicians, bureaucrats, corporates.2010 can be defiantly calledthe season of scams.Scams like 2G Scam,Satyam Scam,CWG Scam etc. were the biggest and most damaging to the country and its citizens alike.


But when all this is going to end??Are we born with live with corruption??Are we born to accept it for the rest of our lives??Is there a possibility of seeing a corruption free India during our lifetime.?These and many questions like this my mind keeps asking but unfortunately there is no one to answer them..

Wantingly or unwantingly..Corruption has definitely become a way of life for Indians.I am afraid but if nothing is done to combat the prevailing scenario..soon the name of 'India' will be used to explain corruption.

Doing NOTHING...

Sure, we all know how to do nothing.We all know how to lay around and waste time. But many of us are too busy to do it much in today's busy life but are you sure that when you are doing nothing..you are actually doing 'NOTHING'.

According to me..the answer is NO.Even when we are sitting idle..our mind is definitely working.Our mind takes us to the roller coaster ride of  different thoughts and ideas..where our mind makes us think anything and everything.we think about our fantasies,mistakes,our life and everything...

But don't you think..Your mind needs rest.It really does need it.Doing nothing can be a waste of time for some but for some it can be an art form.You can improve your life, melt away the stress and make yourself more productive when you actually do work that when you do Nothing.

Sooo..next time when you physically do nothing..try being mentally doing nothing..give rest to your mind,breathe well,relax your body and mind,Feel the beauty around you..feel how beautiful your life is...and if properly followed this can relax you very well and will make your 'Doing Nothing' time of your day well spent.

Just ONE day for your Love?

So, the time has come... its the time of the year the couples all over the world have been waiting for.. 14th February-The so called "Day Of Love" is coming! :D

People all around me are going crazy.. Not just the couples, but everyone. The celebrations have already started. Not just 'valentine's day' on 14th Feb, but people are also celebrating days associated with the V-day - days like hug day, chocolate day, teddy day, promise day, this day, that day and god knows which which day :O.

But the question is, do we really need this day? Do we really need a special day to celebrate an emotion like love? 

In my opinion, we don't. The reason is simple. Love should be celebrated everyday. For people in love, everyday is a valentine's day. People who are really into each other don't require any special day of the year to express their feelings to their better half. They do it everyday, through their actions - not materialistic gifts.Love can be celebrated evry moment,every minute and every day...

Also, I see people buying gifts for their loved ones on this day. Big, expensive gifts. But I would like to ask - how much does love cost?  Does gifting a watch worth Rs. 10,000 to your loved ones show your love towards them or does it show off your/your dad's wealth? I think the latter is true.Does a materialistic thing like a watch has any emotional value attached with it?I don't think so..

I don't hate this day. I enjoy it as much as others do. But, definitely i would don't just wait for '14th February' to tell him/her..How much you love them.Make them special every day and make them feel loved atleast not only by materialistic love.Love is much beyond gifts.