Tune Meri Jaana Rohan Rathore: Unethical or Intelligent Marketing?

Rohan Rathore an IIT Guwahati student, was suffering from terminal cancer and was deeply in love with a girl, Supriya. But unfortunately she did not reciprocate back as she did not have any feelings for him. As one last attempt to woo her, he composed a song : Tune Meri Jaana (Emptiness) Song and recorded it. 15 days after the recording, Rohan Rathore died. The song however remains as testimonial of his deep love.

Ok. Do not go and grab the tissue papers just as yet.  The dramatic story was actually a drama and was just used to get viral publicity for the song and to create an emotional connect with a song by providing a background to it.

The results obviously were fantastic.The song Tune Meri Jaana (Emptiness) became one of the most shared songs of Facebook.Youtube videos views go into millions.

So the marketing ploy was zero cost and extremely successful but was this way of marketing the song actually unethical or was it intelligent? According to me, the marketing ploy although bordering on the ethical/unethical margin was infact a very intelligent one.

For one, the song as of now is being circulated  for free and there are no monetary gains for the composers. The only aim of the Rohan Rathore story was to create a back ground for the song which users could relate to. As the composers of the song did not have enough money to produce a music video for the song, they created a background story and left the rest to the audience imagination. A very effective and intelligent strategy indeed.

The question is nonetheless debatable but there is no doubt that the song is absolutely awesome, filled with pain reflected in the lyrics and the music. You can download the Tune Meri Jaana Song from here.

Life is beautiful...

There are lots of beautiful things around us. It's just a matter of how we see it and whether we're able to realize it. In life, of course there are always some ups and downs. However, I believe, that even in the most difficult situation, there's always a beautiful thing.. As wise people say, "Everything happens for a reason".
Yup...just go with the flow of your life....and njoy!!


Talking about this...I am recalling the beautiful lines of the song...

What a WONDERFUL World!
I see trees of green, red roses too…
I see them bloom for me and you…
And I think to myself what a wonderful world.

Student's Fight for Justice....

Radhika Tanwar, a DU student, was shot dead on March 08, while she was crossing the foot over-bridge near Satya Niketan. Radhika, who took a bullet on her spinal cord below her neck, collapsed and died within minutes. For a shocked minute, nobody reacted. A beat police constable, Sanoj Kumar, and one of Radhika’s college mates, Aditya Singh were the first ones to react. While Aditya tried to chase the assailant, the police constable stopped a three-wheeler. Radhika was rushed to the nearby Safdarjung Hospital, where she was declared brought dead.

Hundreds of students of the Delhi University staged a protest on Wednesday against the murder of the second-year Bachelor of Arts (BA) student Radhika Tanwar outside Ram Lal Anand College.

“I feel shameful of the people who have been just walking down here and just being spectator here and doing nothing,” said a protester.

During the protests, students blocked traffic near Delhi University north campus besides burning the effigy of crime. A number of students participated in the protest. Meanwhile Chief Minister Sheila Dikshit rued the indifferent attitude of the passers-by when Radhika was shot dead and asked the civil society to speak up and not remain mute spectators to such incidents.

Guzaarish-A Movie which I can Never Forget....

Today i again experienced the same magic of the Movie 'Guzaarish' as i did when i saw this movie first day first show last year.So i just thought to share what i feel about the movie.

 Guzaarish is a simple and honest film. It touched my heart & soul and i am sure i touched yours even.It is a movie which really makes you appreciate life more, and you’ll say Hey“Hey, admist of all the drama, tragedy , enemies i have in my life- it’s ok. Life is still good, and you move on from there”.  

Guzaarish is a film you’ll cherish in time to come. It makes you think twice on how you want to spend your time given in this world.What’s done is done. You don’t look back and you hope for the best. So cry a little, laugh a lot and bring your loved ones to watch Guzaarish if they haven't.They are truely missing something very beautiful and pure.

The lyrics of the songs of the movie  were exceptionally beautiful and meaningful. Like in the song  "Sau Gram Zindagi".The picturisation of the song when the singer expresses how life is sweet and spicy,real or fake,he has to spent 100 grams of the life very carefully as the life is too short and that itself put me to tears.I dont even remember how many times i cried in the movie.I loved the Movie.

Let me end by saying a line from the movie...

“Life is short, break the rules, forgive quickly, kiss slowly, love truly, laugh uncontrollably, and never regret anything that made you smile.” – Ethan Mascheranus

A click is all you need..

Today,the mobile phones have become a single device for performing various functions, thus eliminating the need for carrying different gadgets.Now our phones not just serve the purpose of calling,instead they can now be used as a music system or digital camera.


To add to this,hutch launched the live search facility where with just one click the hutch users can have access to enormous information of almost anything and everything.To show this,the ad which has been created by the advertising agency is totally successful in giving the intended message to the audiences.

The ad is mysterious in the beginning and as it ends its real meaning comes out.The person is shown searching the word Eskimo and the Eskimos come right in front of the person..Funny but very creative.

'Change' got a new definition

This is indeed yet another hilarious ad by camelin and it gave a new definition to the word 'Change'..

In India,the word 'change' is used for coins or smaller denominations..which is beautifully shown in this ad where the director of the company asks for change in the company and the super-intelligent employees of the worker take it as 'Change' and they literally start taking out change from their pockets..The word 'change-meaning loose coins' is so common with everyone that even the peon understands it and takes out change..

The pun that has been used by the advertising agency in the ad is really effective and and creates an impact..This ad won a lot of awards for this and no doubt they well deserve it.

Make a Correct choice with EDUCATION TIMES...

Choosing the correct choice for your future is a very important and indeed a very difficult task to do.Education is one of the most important component of life.Thus choosing the right place for education is soo very important for everyone...

To help in this,various newspapers are there which let us help in making the correct choice for it..To support this,the education times came up with this superb ad where a beautiful girl is being taught how to cut hairs by the person...the message of choosing the correct choice is shown with a creative concept..